Every business has the same pillars that hold it up, from Apple to Amazon to your local corner store. Just because you have a medical practice does not make it any different.

In fact one of the “penny drop moments I had as a doctor and business owner is the understanding of these pillars and how they relate to my practice.

The pillars are as follows

Marketing

Sales

Product/Service

Operations and Logistics

Finance

Marketing is getting your message across to someone so you can make a sale of your product or service. That is 3 pillars in one sentence.

As a GP or specialist clinic a lot of our patients/clients come from referrals (this our our marketing channel) and the sale occurs as we book the patient in for appointment and then perform the consultation to offer our service .

The service we sell is our medical expertise and therapy. The operations is how all this works logistically and the finance is the revenue and expenses that make this cycle go around.

Each pillar of course can be broken down and in each pillar we can have experts that over see everything. In the most start up’s that is the business owner or doctor.

If you like to learn more about business follow I, like us and feel free to contact me anytime.

https://calendly.com/jzoumaras