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Sales and Marketing Process
No one wants to sell and being a doctor is certainly not about being a sales person. It is about providing information, treatment alternatives and allowing your patient to go through with your advice and recommendations. In other words your patients are buying from you because that is what they want to do.
set your business up big
Structure your medical practice as a Fortune 500 company. Have a board, CEO, operations manager, sales team, logistics team etc. Even if you are all of the above in the beginning. Without structure you will fail and chase your tail.